Founded on a simple belief
ALIGN Travel & Consulting was founded with a simple belief: business travel should create opportunities, not obstacles.
Our journey began in 2022 through hands-on experience supporting international business delegations, corporate visits, and cross-border engagements. Working alongside corporations, government institutions, universities, and organizations gave us valuable insight into the complexities of international business travel and the importance of seamless execution.
Established in 2025, ALIGN was created to bring together business travel management, market facilitation, and local expertise under one trusted partner — helping organizations navigate international business with confidence, efficiency, and purpose.
To be a trusted partner for organizations seeking meaningful business opportunities, strategic connections, and sustainable growth across borders.
Excellence
Delivering exceptional quality in every interaction.
Integrity
Upholding honesty, transparency, and accountability.
Reliability
Ensuring dependable support and consistent performance.
Customer-Centric
Creating tailored solutions around every client's unique needs.
Collaboration
Building strong partnerships through trust, respect, and teamwork.
We turn the friction of cross-border business into a single, seamless path
From friction to flow — here's what changes the moment you work with ALIGN.
Asma Cholis
Founder & CEO
With years of experience supporting international business delegations and cross-border engagements, Asma founded ALIGN Travel & Consulting to help organizations navigate international business travel with greater confidence and efficiency.
Having lived and studied in China while working closely with corporations, government institutions, universities, and international organizations, she gained firsthand insight into the challenges of cross-border collaboration. This experience shaped ALIGN's approach — combining local expertise, strategic planning, and personalized execution to deliver business journeys with purpose and impact.
Today, she continues to lead ALIGN in connecting organizations with new markets, trusted partners, and meaningful opportunities across borders.
Stories and moments from the field — an evolving collection we're adding to.
From first delegation to trusted brand
Started supporting international business delegations, corporate visits, and cross-border engagements.
Expanded into managing business missions, factory visits, supplier meetings, and institutional programs across multiple industries.
ALIGN Travel & Consulting was established to provide integrated business travel and consulting solutions under one trusted brand.
Supporting organizations in building meaningful international connections through customized business travel and strategic market engagement.